Personal Trainer Match

As a personal trainer, my main goal is to help clients succeed. I find that individuals drop out when they don’t see results, or if they have to work way too hard for perceptible change.

It is the quality of exercise, and not the quantity (duration) that brings results. Today, our lives are more hectic than ever. Making time for exercise can be difficult, if not impossible.

There is good news. A mere 15 to 20 minutes a day is enough for fitness gains, as long as you are regular. This means that you do not have to spend hours sweating for great results.

The following tips help you get the most value for your time and supercharge your weight loss efforts. These tips save time, but also require consistency. You will see results within a few weeks if you stick with these ideas.

1) Do exercises that use multiple muscles, called compound exercises. Consult your gym instructor/ look online for a suitable program. For example, a squat uses the front and back of your legs as well as your butt. After each squat, add an overhead shoulder press using a light dumbbell and you will hit even more muscles. ‘Isolated’ exercises such as biceps curls and triceps extensions are less effective.

2) Focus on large muscle groups. Working your biggest muscles burns tons of calories and will give your metabolism a good boost. These muscles are your butt, thighs, back and core that is, lower back, abdominal and oblique muscles.

3) Increase the intensity of the cardiovascular workout. This increases the calorie burning effect and cuts the time. If you walk, then jog. If you run, then try the occasional sprint. An incline on a treadmill works well too. Instead of doing forty minutes of walking, jogging or low impact aerobics go on a bike or treadmill at a high intensity for twenty minutes. If you have been working out regularly for at least a month, you could try doing intervals.

4) Try periodic boosts in intensity. Exercise at a level that to you is hard, or very hard for two minutes. Then, lower your effort – but keep moving! – For one minute. Repeat this cycle for twenty minutes.

5) Double up your exercises. Rather than resting between sets, use that time to work a different muscle group. For example, alternate one set of biceps curls with one set of triceps dips. Alternatively, do a set of seated leg extensions with a set of leg curls. These are super-sets and they nearly double the number of exercises you can do in a short time.

6) Combine strength and aerobic workouts – Circuit training. Doing this type of work out gives you calorie-burning benefits with strength gains. For example, do a strength exercise for one minute. Without taking any rest, move on to another. Every two or three exercises add one minute of jump roping or your aerobic activity of choice for one or two minutes.

7) Squeeze in short bursts of exercise during the day – Before your morning shower and breakfast, or during your lunch hour, squeeze in two sets of ten of the following bare-essential moves: crunches, pull-ups, push-ups, squats and lunges. These calisthenics target and tone most areas of the body but do not take more than a few minutes to do. Short bursts of exercise add up. If you can accumulate 30 minutes of physical activity in a day in short bursts, you will get the same benefits you would if you did it all in one session.

Mix it up! Variation is the key to long-term progress. Monotony in an exercise routine leads to boredom, which will eventually lead to no exercise. A change in the type of aerobics, or your specific weight training routine will avoid this problem and will give you greater fitness benefits. You will burn more calories and stimulate muscles in a new way, achieving more in less time.

Nitin Chhoda
http://www.articlesbase.com/fitness-articles/super-fast-weight-loss-55690.html

Assessing one’s playing properties is the first step towards being adept at playing golf. Certain personal factors should be identified and if necessary, corrected. Golf is a game of relative precision. There’s a little room for error in golf.

Power is always an issue in golf. Everyone wants to have more power, more delivery on drives. Even Tiger Woods have been silently assessing his chances for more power with a new graphite golf club. Though golf clubs like woods do have properties suitable for longer drives, the shorter irons give the needed control that is somewhat difficult on a typical wood. The trade-off though is lesser power.

By building a stronger grip, you can still deliver powerful strokes with an iron. A weak gripping is often characterized by one or two knuckles shown on your left hand during the address. This grip kills any power you might have built as you commence your swing. To correct this, turn your left hand towards the right until three knuckles are visible. This will afford more ball power and flight since it will keep you slinging the club head at the ball until its fullest position.

An efficient golf instructional glove like Rick Smith’s Golf Gloves is suitable for gripping familiarity. It braces your wrist to the correct position as you make you swing but won’t inhibit wrist movement. The good thing about this golf instructional tool is that it can be worn even during your regular play. You can purchase this online at: www.birdieball.com. This golf teaching tool costs $36.95.

Another neat golf instructional device is the Super Swing Trainer. It is actually a metal frame that you can use to guide your swings, every type and power of swing. By having a guide as you practice your swing, in no time consistent golf swings will almost be automatic. This golf teaching tool costs $159.99 at www.superswingtrainer.com.

Golf Instructions for Tough Bunker Situations

Bunkers along the green aren’t that hard. In fact, it has become a standard ball trapping technique for long drives towards the green. But even if you are good at handling situations like this, bunkers that are located about 50 yards from the green isn’t the same scenario.

Wedges aren’t the top choice for this as they provide more lift to the expense of distance. Irons are the best for this. And remember the basics of digging up sand to help in slowing the ball? That won’t apply here. Hit the ball squarely as you should in any other terrain. But compensate a little bit loft to clear the trap.

About the basics of bunker close to the green; it is a standard technique that you dig way beneath the golf ball, bringing some of the sand. This would help in slowing down the ball especially useful of bunkers beside the green.

Milos
http://www.articlesbase.com/golf-articles/golf-instructions-67419.html

We all know that exercise can be pure magic for the mind, body and soul. But how do you go from a sporadic, on again, off again exerciser to someone for whom exercise is a lifelong habit, as natural and necessary as going to work and eating regular meals?

Here are 25 tips from someone who has been on both sides.

1. The first thing to do is to ask yourself: Why are you exercising? Are you trying to get in shape for an upcoming event? Do you want to lose weight, sleep better, increase your energy, gain strength, add muscle tone and flexibility, or just feel a heightened sense of well being? If the reason you are exercising has anything to do with someone else (for example, your boyfriend says you need to lose weight or get in shape), you need a new reason (and, quite possibly, a new boyfriend).

2. Set goals. Set both a short term goal, to achieve in three to six weeks, and a long term goal, to achieve over the course of a year. Make sure your goals are achievable enough that they are not discouraging, but high enough that you have an incentive to tie your workout shoes each day. It is also important that your goals are specific and directly related to your specific motivation for exercising. For example, my main motivation for exercising is to consistently maintain my brighter mood and the calm, energized feeling that I get only from exercising, so my goal is to work out at least 5 days per week. My other motivation is to gain strength and cardiovascular endurance, so my other goals have to do with how long and how quickly I run.

3. Keep an exercise journal or log. Write down how your exercise is making you feel each day. How is your exercise benefiting your mood, energy levels, quality of sleep, weight, and so on? Do some exercises have more significant effects than others? Chart your progress in regard to your specific goals.

4. Take photos of yourself each month in your workout gear so you have a visual record of your results.

5. Make sure you are working out hard enough to release endorphins. Of course, you will want to talk to a doctor before starting any workout regimen, and you want to make sure that you are exercising at the optimum level for you, your body type, and your fitness level. I find that I am much more likely to continue with an exercise program if each workout releases those endorphins and immediately improves they way I feel.

6. Advertisements for fitness products (especially athletic shoes) can be tremendously motivating. Purchase a fitness magazine and make an inspirational collage of images, advertisements and slogans that speak to you. Post your collage where you will see it each day.

7. Make sure you are using proper technique. You want to avoid injury, above all, so check with a doctor or trainer if you experience any pain, or if you are not sure whether you are doing a particular exercise correctly.

8. Join an online community, such as WeightWatchers.com or Ediets.com, which encourages you to log and track your exercise each day.

9. If you enjoy working out with someone, call a friend to help hold you accountable for those daily workouts.

10. Join a group that combines fitness goals with charity fundraising. The Team In Training, from the Leukemia and Lymphoma Society, for example, provides training to walk or run a whole or half marathon, or to participate in a triathlon or 100 mile bike ride, all while raising money for a good cause.

11. If you prefer to work out alone, give yourself something fun to do while you exercise. Find some good heart pumping music or listen to books on tape. A suspenseful audiobook may be all you need to get on those running shoes each day.

12. Identify the excuses you like to use and have a ready made response. If time is an issue, make sure your workout clothes are ready to go. If you have young children, get a good jogging stroller or set up a babysitting swap with another mom in your neighborhood: you can watch her children while she works out and vice versa.

13. Make sure you have the right gear, which can make all the difference in the comfort level of your workout. A good pair of shoes is essential. And weather resistant clothing or a membership to an indoor gym can help you fight off your own excuses when weather conditions are less than ideal.

14. Once you find an exercise that you particularly enjoy, do a Google search to find out more about any coaches or specialists that may be able to provide inspiration or special training, either through tapes, books, or online resources. If you are a runner, for example, check out JohnBingham.com.

15. Recognize that your will to exercise is going to fluctuate, and exercise anyway. Sometimes it helps if I promise myself that I can stop my workout after 10 minutes if I still want to. At that point, I am usually feeling so much better that I finish the workout.

16. Place a giant star on your calendar each day to indicate that you completed your workout. These visual rewards can be so motivating.

17. Change your routine as you reach new goals. Add zest to your workout and avoid the exercise plateau by increasing the intensity or the duration of your workout, or by trying a new workout or sport.

18. Hire a trainer. If you are in an exercise rut, consider consulting with a personal trainer for a session or two. You will learn new techniques and find fresh motivation, as well.

19. Try not to take more than one day off at a time. I have found this really important to avoid losing valuable momentum. If I take two days off, it becomes very easy to take another day, and then another day. That means that if your workout is only part of your weekday routine, weave it into your weekend routine, too.

20. Be gentle with yourself. If you miss a workout or two or three, get right back to your regular schedule. You will feel better instantly.

21. Choose an exercise that you are likely to do each day. Some experts say that walking is the best exercise simply because it is something that is easy to do on a continual basis. There is no need for special equipment, and you can do it absolutely anywhere.

22. If you are walking or running, get a good pedometer to help you track your progress.

23. Schedule your daily exercise on your to do list and in your planner. Think of it as simply something you need to do before your head hits the pillow.

24. Give yourself simple rewards. It is generally best if these rewards are not edible, since a food reward can be a tad demoralizing after you have just worked to burn so many calories in a workout. For long term goals, treat yourself to a new pair of athletic shoes or other fitness equipment. For short term goals, consider a new fitness magazine, workout video, or simply fresh flowers for the dining room table.

25. Try to think of exercise as something you do for yourself: a gift you give yourself, a way to stay balanced and focused, and time when you can be alone with your thoughts.

Jamie Jefferson
http://www.articlesbase.com/fitness-articles/exercise-tips-25-ways-to-stay-motivated-65156.html

Are you under pressure to lose weight This is the common goal of many Americans, and other people around the globe. This predictability concerns the aging process. It just doesn’t seem to cut us any floppy. As your body grows older, it becomes less willing to burn those extra calories for us. What’s with that So for all you kids out there, get ready for a rude awakening. One day you will actually have to work to get those pounds off. This brings me to the contemporary fat loss exercise. Do you have one in progress While there are countless ways to drop fat, you should try and find one that suits you. By this I mean one that you like. What activities do you take pleasure in?

When it comes to fat loss exercise, a great many of us turn to aerobics. This is the well-known gem. We’ve all seen the results of those countless aerobic workoutsFrom Richard Simmons to Tae Bo, to Denise Austin, there is a variety to choose from. Personally, I recommendthe Tae Bo as a great fat loss exercise. Not only will thisprogram get you fit and trim, but it will aid you in selfdefense. This is something everyone needs to work on. Aside from the standard erobic classes, there are other options at hand. Have you considered bicycling as a means of fat loss exercise? This hobby is enjoyed by thousands. Picture a nice bike ride through your neighborhood or some trail in the woods. That is much more exciting than staring at a gym wall. Then there are the countless treadmills and stationary exercise machines. These are also well known as fat loss exercise machines.

Do you need help ditching those extra pounds Maybe you need a personal trainer with an ideal fat loss exercise up his skin. Or maybe you need a gym membership to get you started. Have a professional plan out a fat loss exercise regime for you to follow. It doesn’t get any easier than that, folks. It’s time to get that body the way you want it to look. Stop gorging on drive-thru garbage and ice cream sundaes. Remember, you don’t only need a good fat loss exercise to get in shape, but you also need a proper healthy diet. The two go hand in hand.Hop online and get informed about what all is out there. You’ve got nothing to lose, but those extra pounds.

John Wellington
http://www.articlesbase.com/advice-articles/the-hard-facts-about-fat-loss-exercise-and-how-to-achieve-it-77002.html

How did you get started in FlexEffect?

I began teaching Facial Exercise in 1976. At that time, Isometrics were the only form of facial training known to the public. A year later, still teaching Facial Isometrics, I became interested in weightlifting and soon after stepped into competitive bodybuilding. This move called for a marked reduction in body fat. Consequently, this loss of fat had an aging effect on my face. As a Facial Trainer this was not an acceptable trade-off!

I had no intention of giving up bodybuilding, but determined to remedy my dilemma. On a hunch that resistance training could add fullness to my face in the same way it did to my body, I decided to convert each Isometric exercise into an exercise using resistance. This was the beginning of ‘Facial Resistance Training’ Est.1979

Knowing what it took to increase muscle density (fullness), I knew resistance training would be far more aggressive than the facial training I had been doing. This took a lot of nerve on my part since I, too, had been duped into thinking any handling of the face could prove detrimental. When I described my new training technique, which I later dubbed ‘FlexEffect’ as ‘an extension of bodybuilding’ or ‘facialbuilding’, fellow trainers thought I was out of my mind. Frankly, I wasn’t so sure they weren’t on to something.

Much to my relief, my hunch paid off. A very short time proved facial muscles to be every bit as responsive to resistance training as the rest of the body. My face was still thin, but with the extra lift and firmness, I went from gaunt to a healthier more athletic look.

Who would benefit?

Everyone. A better question would be: who would get the most out of it? The answer to this question is the person who starts early, before the signs of aging set in. For them, time stands still. However, the majority of testimonials reporting excellent results are not from the early birds; they are from the late starters — men and women ages 45, 50 and up.

Would you say FlexEffect is better than a surgical face-lift?

FlexEffect is not a magic bullet. There are those with such sun damage and advanced facial aging that they may never be able to achieve all they hope for in training. But that doesn’t mean they can’t get all the benefits that only training can offer.

Cosmetic surgery can alleviate lines and sag but it cannot replace the fullness of the face. In most cases surgery flattens the face, which is why so many women have cheek implants inserted at the time of their surgery. The exact opposite is true of facialbuilding. FlexEffect does a beautiful job replacing fullness, considered to be the most youthful feature of the face.

Those who start facialbuilding while their face is still firm could expect to erase the need for surgery indefinitely. Many late starters with an excessive amount of sun damage and sag may still find they get enough return from their training to forego a major facelift.

Before anyone ops for surgery they should first invest time in training to get as much out of it as they can. Then, if the results of their training stops short of their goal, by that time, electing to have surgery, they’ll find they won’t have the need for as much surgery and their skin will be in far better shape for healing. Once all is healed, they should jump back into their training and not let it happen again!

What are your thoughts on Botox?

The most popular cosmetic procedure today is Botox. This procedure has done much to build my business. I have many clients who decided to give FlexEffect a try after trying a few injections of Botox.

Paralyzing the muscles (corrugators) to prevent frowning also causes those muscles to atrophy: within six weeks as much as half of the muscle is lost to atrophy. Over a period of time, repeated injections will result in hooded lids (drooping upper eyelids). The area of the injection also becomes extremely flat. This is not what I would call a fair trade off.

For every person trying to eliminate a line or furrow through Botox, there is a trainee eliminating the same line and furrow through FlexEffect – without the side effects.

What type of changes should one expect to see?

Initially, the change most Flexers comment on about three weeks into their training is how their face feels different to the touch. They notice increased tautness and thickness in the cheek and mouth area. Lips become more defined, and there is an increase in facial oil production. This is a real bonus since it is natural oil that holds moisture in the skin — bye bye dry skin! Three months will bring a visual lift in the cheeks, even more firmness, and smooth skin where there used to be fine lines. In six months, friends will be asking you to teach them the exercises.

How does Flexeffect affect the skin?

Without doubt, Flexeffect is a tremendous benefit to the skin. The supply of blood to a contracting muscle is ten times greater than normal. Resistance Training brings a vigorous supply of blood to the surface. This blood carries vital oxygen and nutrients to the skin and growing tissue, while carrying away old and damaged cells. With this constant flushing of oxygen and nutrients, the skin cells become healthier. Before a cell dies, it clones itself. This newly cloned cell will become healthier before cloning itself — and so on, and so on. This means better skin tone and better texture. The bottom line: you cannot beef-up muscle without beefing-up its surrounding tissue.

Like any form of fitness training, FlexEffect takes time and discipline. Muscle builds fast but it’s going to take your skin considerably longer (re-cycling of cells) to show the benefit of your training. Give yourself a year. I know a year sounds like a long time, but it’s worth it. Besides, you’ll be watching your face improve from month to month. Can’t get more exciting than that!

This article was a recent interview.

Deborah Crowley IFA Certified Personal Trainer, former competitive bodybuilder and founder of ‘FlexEffect Facial Resistance Training.’ To find out more about FlexEffect Facial Resistance Training you can visit Deb online at www.flexeffect.com

Deborah
http://www.articlesbase.com/alternative-medicine-articles/more-than-facial-exercise-facialbuilding-112201.html

Loosing Weight loss is not an easy task. Many people trying to lose weight have been on numerous diets and have tried just about every “fad diet” that has been around.

1. Exercise and eat right

And regular exercise not only helps you slim down your whole body, it actually shrinks the size of fat cells in your stomach.

2. Get down to your healthy weight

Losing that gut isn’t easy, but you can improve your contours (and lower your risk of heart disease and cancer) by lowering your overall body mass index.

3. Don’t be a stress case

Scientists are studying the link between stress and belly fat. Heightened cortisol levels in blood, resulting from stress, seem to react with the body’s insulin to create visceral abdominal fat — and, in a double whammy, to also drive us toward fatty, sugary foods. Reducing stress may make it easier to say no to barbecue chips or chocolate truffles that go straight to the waistline. Try yoga as a way of cutting stress

4. Stop boozing, quit smoking

Both smoking and alcohol raise the levels of the stress hormone cortisol in your body. See Tactic #3 for a refresher on what that means for your gut.

5. Hire a personal trainer

Embarking on a fitness regime is more likely to be successful if you invest in some one-on-one workouts with a personal trainer.

6. Skip the Thai, meet for sushi instead

A recent Japanese study found that fucoxanthin, a compound in brown seaweed, shrank abdominal fat in lab animals, and encouraged a five to 10 per cent weight loss. Human studies are next, but the scientists are excited.

7. Avoid trans fats like the plague

A recent study found that not only do trans fats create excess visceral fat in the abdomen, they actually cause fat from other parts of the body to redistribute there.

8. Don’t believe late-night infomercials

American Council on Exercise (ACE) found that expensive ab-targeting home-exercise equipment is no better than (and in some cases, is worse than) good, old-fashioned exercises.

The weight loss and diet method is useful for all type of peoples. Please purchase and visit online http://www.soundbodytrainer.com in NewYork city.

m.jeya
http://www.articlesbase.com/wellness-articles/exercise-and-diet-tips-for-a-slimmer-stomach-577365.html

Are you an aspiring amateur golfer? Do you like to swing your club like a professional? Do you want to hone your club swinging level to the expert level? If you want to improve your golf prowess, then you better get golf swing training aids. These are media of any sort which enlist pointers on how you can improve your golf abilities. These media can help you hone your golf swings and abilities to the swing of a professional golfer.

A natural golf swing that is overflowing with skill and precision is hard to do. An average golf player would have a great possibility of delivering a good swing with just sheer luck. However, there is a certain exact way on how you can deliver a good swing. With constant practice incorporating the proper stance, grip, and force, one can actually pull up the best shots consecutively. Practice makes perfect, as the clich goes. Everyone has untapped potentials waiting to be unleashed through practice and hard work. A good swing can be developed through constant training along with the proper guidance.

Online golf lessons are now available with the rapid advancement of the World Wide Web. Instead of hiring a professional golfer which can cause thousands of dollars, subscribe to online lessons at a lower price and ensures you a better golf swing afterwards. The lessons point out to you how to do the basics of the golf swing properly and how to make the most distance and speed from a single swing and combining it with accuracy.

Golf swing improvement is not a daunting task. Through the adequate and proper guidance along with consistent and proper training, your swings will surely improve by a mile. I do know that most people nowadays are very busy and have fluctuating schedules, disabling them from day time training courses. People need a very flexible source of training that can be accessed 24/7. The internet has online golf lessons wherein 24 hour access is possible. These also points out major wrongs of golfers such as posture and grip.

Watching a golf swing video can also help a lot with regards to your swing. It would be best to observe a professional golfer, how he swings his club, his posture, the club he uses and his grip on the club. Watch carefully how he delivers each shot. There are many websites that are offering golf lessons through videos. These videos have proven to be useful especially to golfers who are looking forward to improving their swings.

Improving your golfing performance is easy and it also does not have to be very costly by hiring professionals. There are now videos available online wherein you will be taught by a professional and will help you move toward becoming a golfing expert in a few weeks. Aside from the learning you can get with it, it also has great affordability than hiring a personal golf trainer for your golfing improvement when all it takes is just watching a video.

Susan Kraiser
http://www.articlesbase.com/golf-articles/enhance-your-golf-swing-and-play-like-a-pro-1048440.html

Open any newspaper and you’ll find mention of thousands of companies and products. Most typically the same names are mentioned over and over-Sears, Old Navy, GM, Microsoft, Wal-Mart, and the list goes on. Many, if not most, of these stories relate some event or product these companies want to expose to a broad audience-earnings reports, new product releases, record sales for a particular product line, promotions, and a myriad of other items, all reported as hard news. And within the same newspaper, on the same page, you’ll find some small companies you’ve probably never heard of. Of course, there is probably little in common between Wal-Mart and Joe’s Handy Cleaners, except most all of the stories on the page were planted by the companies themselves.

Most mid to large companies have long learned the value of the press release, but the vast majority of small companies are still left in the cold. The image seems to be that companies must have some momentous news to break in order to make the newspaper. By forfeiting the newspaper to the “big boys,” small companies are missing out on possibly the most dynamic form of promotion and lead generation there is-and it’s free. And, after all, if it’s in the newspaper, it must be important, right?

Press releases can help level the playing field for companies with limited budgets and resources. There are a number of distribution sites on the internet that will release your press release for virtually nothing. A company called PRWEB will send out your press release to tens of thousands of potential prospects and thousands of media sites for as little as $80 (and as little as $10 if you’re willing to take fewer perks)–and provide you will a full array of statistics to give you a good feel for the effectiveness of your press release. If you supplement that with a faxed copy to your local media and a follow-up call, you can likely gain significant exposure for less than a nice meal. In addition, if your company operates on a local level only, you can direct your press release to only local distribution.

Nevertheless, of course, that still leaves the issue of what can a small company possibly say that is newsworthy. Actually, anything that is newsworthy. Have you taken on a new line of merchandise? Maybe you’ve just had an expansion? Possibly, you’ve just developed a new product or added a new service? Your company is about to have an anniversary? You’re sponsoring an event, scholarship or some other community related promotion? All of these are newsworthy.

Still can’t think of anything you would consider being significant enough to be picked up by the news? Possibly, you can create something. Let me give you a short press release I sent out:

Author Deconstructs Referral Selling Methodology

Houston, Texas (PRWEB) November 27, 2006: Leading prospecting and referral selling trainer and authority, Paul McCord, tears apart the traditional referral selling methods taught to salespeople by companies and sales trainers for decades and has reconstructed them into a systematic referral generation program that promises to change the way companies and salespeople relate to customers and clients in his newly released book, Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals (John Wiley and Sons, 2007).

According to Stu Taylor, the award-winning host of the nationally syndicated radio program Equity Strategies, the book “is the most significant sales book I’ve read in quite sometime. It is simply the best book on client relationship selling I’ve ever read.”

“What McCord has done is identify the most powerful way of gaining sales leads, taken it apart and re-built it into a powerfully more effective process,” says David Straker, business methodology consultant, in his review of the book at ChangingMinds.org. “The joy that earns this book a rare five stars is the practical, thorough and innovative treatment of referrals that can have literally massive benefit to anyone, not just in sales, who wants to connect with valued other people.”
According to leading sales trainer and New York Times bestselling author Frank Rumbauskas, the book will become “the authoritative work on referral selling and developing the client relationship because it is the most original, innovative, researched and detailed treatment of the subject. It really is a must read book for anyone in sales who is serious about their career.”

“It has been obvious for decades that the traditional method of training salespeople to generate referrals, the ‘do a good job and ask for referrals’ method, is not effective,” McCord claims. “I decided to find out how the true million dollars a year sales superstars generate their tremendous volume of referred business and how that differs from what the average salesperson, business owner and professional is doing. The differences in how each group relates to their clients and the way the mega-producers prepare their clients to give a large number of high quality referrals is amazing. I’ve simply taken the various techniques and strategies these big producers use and developed them into a systematic program so that any salesperson, professional or business owner can slip them into their own sales process.”

“Companies and salespeople spend billions of dollars every year trying to generate sales leads when their single biggest lead generation resource is free and sitting in their computers-their current and past client database. The problem is there hasn’t been an effective, proven, reliable process for mining that database for new business,” McCord adds. “This is a highly detailed, personal and relationship driven process that turns those names in the computer into dollars in the sales pipeline at a fraction of the cost of other lead generation methods. The super producers do it and there is no reason everyone can’t emulate their success.”

The book is available in all fine bookstores and on-line at Amazon, Barnes and Noble, Powell’s, Wal-Mart and most other on-line booksellers. Additional information on referral selling can also be found at McCord’s referral selling website http://www.powerreferralselling.com.

This short press release was created when I didn’t have anything “newsworthy” to publish. However, I had book reviews and endorsements of the book and could convert them into a news story. I simply took things people had said about the book and formed them into a short story about the book.

And what was the “newsworthy” message of the press release? The introduction of a “new,” endorsed process for converting current and past clients into lead generators which replaces an old, ineffective process, and that could save companies millions of dollars while substantially increasing their sales. A weak premise for a press release? Certainly not the strongest I’ve ever had. Nevertheless, I found over thirty newspapers that needed filler-literally filler-and they decided that mine was the best at their disposal. And from my perspective, I couldn’t care less their reasoning, all I cared was that they picked up the release and ran it.

From this simple 545-word press release, the story was carried in 31 newspapers, mostly small regional and small city newspapers, but 1 major daily, from New York to California–and India and the UK to boot. Moreover, those are only the ones I know about. Numerous on-line news outlets also picked it up. In addition, I booked two radio and one print interview. And the cost? I’m cheap; it cost $10 to send this press release. What would the advertising to get the same exposure have cost? I don’t know, but I know I couldn’t afford it.

Using all of the tools at your disposal can help you generate the business you’ve always wanted. Most of us are caught in the everyday drudgery of running our companies and forget to look at other possibilities to promote our businesses. Take a close look at your company and begin to send out regular press releases. Just keep them “newsworthy,” short (under 500-600 words if possible), and regular, as it may take a few tries before you get bites from the media.

You don’t have to have a PR agency or be a wiz at writing press releases, although, if you can afford an agency, they can substantially increase the value of the content and the reach of your press release. I wrote the press release above and probably many of the professionals here are cringing at the very idea of sending that particular release out as written. Nevertheless, it was, from my perspective, effective-and dirt-cheap. The return on investment can really be out of this world.

Paul Mccord
http://www.articlesbase.com/marketing-articles/the-power-of-the-press-release-137920.html

THE NEXT STAGE: ACTION

The next stage of Prochaska’s Transtheoretical model – ‘Action’ – kicks in once you’ve started taking (you guessed it) action.

If you’re in this stage, you’re ready to make changes – and now. In the Action stage, you know where you want to be, how you’ll get there, and you’ve started (or are about to start) doing something get you moving.  You’ve made it past the first major sticking point -overcoming inertia, but that doesn’t mean it’ll be an easy ride from here. No matter how good your intentions, starting a routine isn’t the same as maintaining it. Obstacles – whether small (like an invitation to do something at a time you’d planned on working out) or large (like falling ill or injuring yourself) – are going to come up.

DEALING WITH OBSTACLES

When you encounter an obstacle, take a little time out to reconnect with your main goal and your reasons for wanting to achieve it.  Remember why you’re exercising in the first place. How could you still achieve your goal, and find ways around this new obstacle? Your journal can be your friend here – use it to reflect back over why something may have ended up being more difficult than expected, and to brainstorm ideas for different ways to move forward. You can also use it to proactively motivate yourself before obstacles appear – to track your progress in whatever area you’d like to see yourself improving.

GET OTHERS INVOLVED

If you haven’t already, create an exercise routine that gets friends or family involved. Studies have shown that people whose friends or family support their goals are far more likely to achieve them, and it’s hard not to feel supported when people you care about are working out alongside you. Not only that, but if you’ve agreed to meet your ‘workout buddy’ for an exercise session, you make it that much harder to let them down by deciding at the last minute you just can’t be bothered today.
 
MAKE DEALS WITH YOURSELF

If you’re having trouble summoning the motivation to get out the door, promise yourself you don’t have to finish your workout if you don’t want to. Decide that you only have to complete the first ten minutes, and then, if you really don’t feel like keeping at it, give yourself permission to pack up and go home again. Most of the time, just getting out the door and starting will be enough. For a short term motivational quick-fix, don’t underestimate the power of bribery!  Identify three or four different little things that bring you pleasure, and promise yourself you’ll take time out and indulge in at least one of them if you complete your workout as scheduled.

GET HELP!

Finally, if you’re noticing increasing difficulty motivating yourself despite trying all of the above suggestions, consider talking to a personal trainer near you. A big part of qualifying as a trainer involves not just learning specific exercises, but learning how to keep clients motivated. If cost is an issue for you, think seriously about hiring an online trainer. Generally, online training is far more reasonably priced than face-to-face training – and if all you’re wanting is someone to keep you enthusiastic and accountable, it means you’re not paying for services you don’t need. 

In next issue’s conclusion to our Exercise & Motivation series, we look at the final stage of Prochaska’s model – and what to do if you find yourself in the dreaded ‘Relapse’ stage.  Until then, may every day bring you closer to your optimum life!

Note: This is Part 3 of a 4-part article series.  You can find Parts 1 and 2 at http://optimumlife.co.nz/Fitness_Articles.htm.

Tanja Gardner
http://www.articlesbase.com/fitness-articles/exercise-motivation-part-3-keeping-it-going-3312.html

Many people want to know how to build muscle mass for one reason or the other. They search various sources to know how to build lean muscle mass and start following the most attractive program without confirming suitability of that program. As a result inspite of spending their hard earned money and doing rigorous workouts, they don’t get expected results.

At last such people become bored from switching over from one program to another and loose their interest in building muscle mass. Before following the latest fast way to build muscles fad, you need to analyze your physical requirements, environment you are exposed to, genetic characteristics, personal limitations and the available time etc.

Due to involvement of so many factors, an exercise schedule devised for building muscle mass of a person can’t be suitable for another person. Hence, develop your own program for building muscle mass with the help of a qualified and experienced trainer and follow this program with determination and commitment. Maintain a progress chart to review the results of particular mass gaining exercises. The results of any program devised to gain mass can be improved multiple times by following a professionally prepared diet chart. Now, I am going to tell you to develop some eating habits for improving the results of ongoing muscle mass building program:

• Eat after every 3 hours- By supplying vital nutrients constantly to your body, you enhance metabolism as well as stimulate muscle building.
• Eat 4-6 small meals a day- Habit of Eating big meal in a single sitting may make your body more prone to fat storing. This tendency may counter the results of your muscle mass building activities.
• Post workout nutrition- It is must to have good nutrition just after workouts done to gain mass otherwise all your efforts will go waste. Easily digestible protein shakes are considered good for supplying instant energy and to rebuild torn muscle tissues.
• Concentrate more on quality of foods- There is no use of muscle mass building exercises unless you eat healthy foods containing lean protein, complex carbohydrates and essential acids. To calculate the needed quantity of protein and carbohydrates, you may use following quote as a thumb rule: ‘Around 2 grams carbohydrates and 1grams protein are required per pound of total body weight.’
• Drink water in sufficient quantity: Sufficient presence of water in your body improves the results multiple times.

If you do not have the time or money for a personal trainer then click below to get an online virtual trainer with one of the nets most popular bodybuilding guides that can have you packing on muscle before you know it!

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Frank Croft
http://www.articlesbase.com/bodybuilding-articles/how-to-build-lean-muscle-mass-for-your-body-type-736451.html