Become A Homeworker To Escape From Your Job

Everyday, all over this great planet Earth, more people leave the office, store, plant, truck and even hospital grind behind to work at home.

It could be on the internet or as a locksmith, plumber, electrician, painter or many more. It will be because we were downsized, outsourced, sick and tired of cubicle hell, or even plain bored although we liked the employees and managers we worked with.

More and more men and women are earning their living by working at or from their homes. Call them job escapee homeworkers. The work at or from home industry is booming with a wonderful diversity of income earning opportunities.

People of all skill and education levels can and do find their personal niches in this immense market. Some highly successful people, like Bill Gates a few months ago, leave just to do something else like charity work. As talented human beings we want to strut our stuff to ourselves, to know we can do it, before retirement day comes up.

The terrible, terrible alternative is to never know if we could of done it, make our own team of independents or not.

Telecommuters

Technology has enabled former office, store, truck and plant rats to do their work at home. Programmers, armed with a computer, fax, and telephone, employees from back office data entry workers to management staff are able to perform part or all of their jobs at home.

The telecommuting option is appreciated by workers as it allows them more freedom and control over the work day and more time to spend with their families. Companies find that this set up often improves employee morale and productivity. Insurance costs and injuries drop dramatically benefiting employers.

Internet Work

Earning money via the Internet has become an explosive popular option in the work at home industry. Chances are you know someone who sells, sold or has bought merchandise on eBay. Many online merchants are working out of their homes.Expert training from successful, experienced salespeople is available, very cheap, all over the world now.

I bet you can find a low cost, good eBay trainer, near to your home on eBay right now.

The amazing Internet offers a wealth of
opportunities for writers to earn a living at the keyboard. People with an Internet based career often start on a part time basis while working their regular office careers.

Once their web job takes off, they escape the office grind for full time work at home. Some people are surprised to find they can write well even though they never had direct writer training. The only way to find out about this field is to give it a try.

Maybe start by rewriting articles for article directories. Would it not be nice to say thank you when your layoff notice comes from management because you are already making the same or more income from home? Shake their hand, give them a hug, and say bye, bye!

Home Base

Still another option in the work at home industry is a home based business aka, job escapee homeworker, where you go out in the field to provide services for customers. This is a wide open opportunity. Imagine any product or service that people need and, voila, you have a business. Include paint, plumbing, electricity and more here.

The senior population is exploding. Lots of us belong to it now. You might consider starting an elder service that helps seniors with light housekeeping, grooming, and transportation. Many seniors, in good physical shape have done this for years for something to do to keep themselves active, be satisfied with life and to have extra income.

Many lonely seniors can afford to pay fair sums of money for people just to read to them, play music and keep them company. If you are a senior already this is an exciting natural for you.

Two career families and busy folks in general equal a business for you running errands such as shopping, chauffeuring kids, and picking up dry cleaning. A little hectic but fun, exciting and you get out everyday.

You can strike out, get outside for sun and fresh air and make extra income, all on your own with these home based businesses or buy a franchise. Franchises offer a brand name people know and trust along with marketing support from the headquarters office.

Be careful of franchises where you work yourself to death with even more work hours than your former, to be, job. Start up costs can be out of reach for a lot of people, however, there are hundreds of franchise options in the work at home industry that will fit with small budgets.

Just do not trade a job for a job business. Be happy and alive at this.

James Lowe
http://www.articlesbase.com/careers-articles/become-a-homeworker-to-escape-from-your-job-57767.html

How Can I Make Extra Money From Home With the Peoples Program

How can I make Extra money from home with legitimate home based businesses and earn extra cash to put in your pocket? If you want to know how to make money from home like I do, then you have just found the article that is totally dedicated to helping you do just that. Here are some great extra ways to make money from home: Alternative therapist, dog sitter, dog groomer, personal trainer, answering service, virtual assistant and cash gifting. Want to know how I can make extra money from home as a cash gifter? How About a dog Groomer or even a dog trainer? Before I continue I Must point out that The worst thing you can do is lose your motivation. If you want to make money from home on-line then you need to stay motivated and be persistent. People who are serious about wanting to make money from home can now search for the perfect home based employment opportunity for them without worrying about getting scammed like other websites.

Opportunities

I am committed to bringing you the latest and most effective on-line money making opportunities.This article provides you with many tips, ideas and resources for finding the best home based income opportunities for you to make money from home. How can I make extra money from home research has been done for you by a team of experts so you have all the fact plus the pros and cons of the different Home Based Business opportunities this way you can choose what best fits with your level of expertise and your interests. Learn more about attracting more lucrative opportunities. With the How Can I Make Extra Money from home guide, You can use this time to get yourself used to a routine and enable yourself to get more skills and experience of money making opportunities that can be done from home. Finding the opportunity of How can i make extra money from home to increase your income in today’s economy can be challenging, as traditional jobs and career opportunities are undergoing a dramatic transformation.Cash gifting is Now one of the most unique and successful ways out there.

Success

Success is possible even working part-time using your computer in a home-based business as long as you are willing to learn the ins and out. Successful people in all walks of life at various ages discovered ordinary is not going to get them very far in life. Successful on-line business opportunities typically come with high praise from current users. Discover here how I can make extra money from home successfully, like I have, with residual cash gifting. If you can successfully work from home what will it do for your lifestyle. No special experience is needed to be a part of this unique and highly successful program. We unlock the secrets to your success as we assist you in taking the guesswork out of starting an on-line business. The experienced marketers like the way it has been designed to lead beginners to success in making money on-line, freeing up time they would normally have to spend with beginners to help them get their business up and running profitably.

How Can I Make Extra Money From Home? Does this sound like a dream to you. Whatever the case, there really are many ways to make money from home. How I can make Extra the case, there really are many ways to make money from home. How I can make Extra money from home and have the freedom to choose your own future and lifestyle. Maybe you are wanting to make extra money to pay bills, go on a vacation, etc, no matter what your reasons are for wanting to work from home, there are many work at home opportunities (the possibilities are endless) that you can make money from home, and at the same time, have more time for your family. It is possible to make money from home whether you are looking for an evening job or something more permanent to launch your on-line career. Tell those you think would be interested in a make money from home business to visit Quinn the model at the Peoples program.

quinn david Thomas
http://www.articlesbase.com/home-business-articles/how-can-i-make-extra-money-from-home-with-the-peoples-program-693302.html

How Can I Make Extra Money From Home With the Peoples Program

How can I make Extra money from home with legitimate home based businesses and earn extra cash to put in your pocket? If you want to know how to make money from home like I do, then you have just found the article that is totally dedicated to helping you do just that. Here are some great extra ways to make money from home: Alternative therapist, dog sitter, dog groomer, personal trainer, answering service, virtual assistant and cash gifting. Want to know how I can make extra money from home as a cash gifter? How About a dog Groomer or even a dog trainer? Before I continue I Must point out that The worst thing you can do is lose your motivation. If you want to make money from home on-line then you need to stay motivated and be persistent. People who are serious about wanting to make money from home can now search for the perfect home based employment opportunity for them without worrying about getting scammed like other websites.

Opportunities

I am committed to bringing you the latest and most effective on-line money making opportunities.This article provides you with many tips, ideas and resources for finding the best home based income opportunities for you to make money from home. How can I make extra money from home research has been done for you by a team of experts so you have all the fact plus the pros and cons of the different Home Based Business opportunities this way you can choose what best fits with your level of expertise and your interests. Learn more about attracting more lucrative opportunities. With the How Can I Make Extra Money from home guide, You can use this time to get yourself used to a routine and enable yourself to get more skills and experience of money making opportunities that can be done from home. Finding the opportunity of How can i make extra money from home to increase your income in today’s economy can be challenging, as traditional jobs and career opportunities are undergoing a dramatic transformation.Cash gifting is Now one of the most unique and successful ways out there.

Success

Success is possible even working part-time using your computer in a home-based business as long as you are willing to learn the ins and out. Successful people in all walks of life at various ages discovered ordinary is not going to get them very far in life. Successful on-line business opportunities typically come with high praise from current users. Discover here how I can make extra money from home successfully, like I have, with residual cash gifting. If you can successfully work from home what will it do for your lifestyle. No special experience is needed to be a part of this unique and highly successful program. We unlock the secrets to your success as we assist you in taking the guesswork out of starting an on-line business. The experienced marketers like the way it has been designed to lead beginners to success in making money on-line, freeing up time they would normally have to spend with beginners to help them get their business up and running profitably.

How Can I Make Extra Money From Home? Does this sound like a dream to you. Whatever the case, there really are many ways to make money from home. How I can make Extra the case, there really are many ways to make money from home. How I can make Extra money from home and have the freedom to choose your own future and lifestyle. Maybe you are wanting to make extra money to pay bills, go on a vacation, etc, no matter what your reasons are for wanting to work from home, there are many work at home opportunities (the possibilities are endless) that you can make money from home, and at the same time, have more time for your family. It is possible to make money from home whether you are looking for an evening job or something more permanent to launch your on-line career. Tell those you think would be interested in a make money from home business to visit Quinn the model at the Peoples program.

quinn david Thomas
http://www.articlesbase.com/home-business-articles/how-can-i-make-extra-money-from-home-with-the-peoples-program-693302.html

The Problem With Time Management

Author of Ignited

If you’ve been living in the corporate world for some time, you’ve probably attended a training session where one of the exercises was to conduct a “time spent” analysis in order to increase your efficiency. You cracked open your calendar, reviewed how you spent your time for the past week, and identified black holes that were wasting your energy. Maybe you even went so far as to break your activities into categories, separating the “urgent” things from the “important” things and both of these from the “insignificant” things.

Time management studies like these can be interesting, but the findings are almost always the same. Virtually every manager who works through the exercises discovers that he or she is spending too much time on “putting out fires” — dealing with the daily dramas and emergencies around the office — and not enough time thinking and planning for long-term projects that really matter. E-mails, instant messages, phone calls, and that guy from Purchasing who drops in “just for a second” and chews the fat for 45 minutes undo our best-laid plans — not to mention the endless, interminable, usually pointless meetings.

We know all this. Why doesn’t it ever change?

The problem lies in our approach. Time management programs usually focus on your personal productivity, analyzing how you choose to spend your time. This is all fine and dandy, but it misses one essential truth: In an organization that’s devoted to banging pots, you better bang pots or have a damn good reason for not banging them.

That’s why, after the PowerPoint presentation had ended and the trainer went home, you fell back into your old, unproductive rhythms — not because you didn’t agree with the time management expert’s analysis, but because you returned to normal life in the world of The Middle . . . which means doing what you think your boss wants you to do. Bang! Bang! Bang!

Managing Your Managers

In order to take back your time, your life, and your career, you need to make a new kind of change in your approach to self-management. You must step into the realm of managing your managers and thereby altering their expectations related to your time. The goal is to achieve complete alignment between what your bosses want (and perhaps need) you to do and what you believe you really should do.

In the same way that you coordinate the schedule in your PDA and your laptop with the one in your desktop computer, you need to continually coordinate with your bosses to ensure that you are clear, on track, and working from the same plan.

All of this starts with having a happy and supportive boss. And that means a successful boss. Your boss has to be successful. For if he is not, his failure may cast a negative light on everyone on his team. Many potentially great careers have been stalled, not because of the effort of the individual, but because of a boss who failed to make an impact, who failed to demonstrate his own value and the value of those on his team.

The first step in managing your manager is to move beyond your own needs to examine your bosses’ needs. Sounds reasonable — but understanding those needs and figuring out what to do to meet them isn’t usually straightforward. In fact, it’s a challenge in itself, requiring a whole new set of skills most people have never thought about.

Needs Explicit and Needs Implicit

Let’s start by dispelling a common misunderstanding. Lots of people in business assume that “meeting the boss’s needs” means doing exactly what the boss wants them to do — accepting the boss’s vision and direction wholesale. Wrong! This assumption is simple-minded and inaccurate. It leads to managers in The Middle focusing on aligning their lips with their boss’s backsides rather than meeting anyone’s actual needs.

Real “managing upward” demands a more serious and subtle analysis of human needs, which starts with the realization that needs come in two forms — explicit needs and implicit needs.

Explicit needs are easier to understand. They may be stated in the strategic plan promulgated by the company or the division, or they may be announced by your boss whenever the team gets together for the usual pep talk/torture session. They may sound something like this:

· “We need to expand our business internationally!”

· “We need to create a shipping policy that will save us some money and keep the administrative assistants from running around the office like decapitated chickens every afternoon at 4 p.m. when the FedEx guy makes his last pickup.”

· “We need to commerce-enable our Web site before Amazon.com decides to start selling the same kinds of widgets we sell and drives us out of business.”

· “We need to hire two more designers, fast, so we’ll have a prayer of getting the fall product line into the stores sometime this year.”

Explicit needs are the kinds of things that make it into the lists of goals you write every year at objective-setting time. They’re the things you tell people you’re working on when they ask. They tend to be the things you are proud of accomplishing (if and when you happen to accomplish one of them).

Implicit needs are more subtle. People don’t talk about them. Sometimes they’re not even aware of them. Most of the time they are things that people would deny if confronted with them. They sound like this:

· “Make me look good in front of my boss so that when he gets kicked upstairs he’ll recommend me for his job.”

· “Help me demonstrate my creativity by coming up with some ideas for next year’s marketing campaign that I can tweak a little and show off at the next divisional conference as if they were mine.

· “Help me feel more like a leader and less like the kid who was always picked last in the schoolyard basketball games.”

· “Figure out some way to keep the department running when I’m not around so I can go on vacation for ten days in a row without having to call the office every two hours to make sure the damned place isn’t on fire.”

While explicit needs tend to run a linear path, implicit needs tend be random, triggered by emotion and circumstance. But don’t think of them as flighty and certainly not as insignificant. They are ever-present, tenacious, and can overrule the explicit needs with a swiftness and power that can be awe-inspiring.

It’s a fun exercise to sit down with a sheet of paper and try listing your boss’s implicit needs. It’s also deadly serious. From the first day you meet your new boss through the last day you work together, you need to devote a portion of your time and energy to scoping out his or her implicit needs and defining them with as much precision as possible. Then measure whatever you do against those needs. (Your boss certainly will.)

One implicit need that virtually every boss has (and therefore belongs on the to-do list of every ignited manager) is the need for confidence. Your boss must have confidence that you are working in his best interest and that you are capable of delivering what he needs (both explicitly and implicitly). Fail to maintain this confidence and your boss will most likely drive you crazy — and will often drive you out.

We’ve all been there. The boss who last week simply set a goal and gave us the freedom to carry it out suddenly wants to micromanage every phone call we make this week. Sometimes it’s because they’ve lost confidence in us; other times it’s because their bosses have lost confidence in them, producing a sort of trickle-down anxiety that may end up with you being hypercritical of the dinosaur diorama your nine-year-old makes for science class. Giving your boss a sense of confidence in you is perhaps the most fundamental of all the implicit needs and the one without which no managerial relationship can succeed.

Understanding the implicit and explicit needs of your boss and his bosses sets a course by which you can align your own efforts. When that alignment is clear and accurate, you’re on track to creating an environment in which traction is possible.

Management Value Added

The concept of Management Value Added (MVA) is based on a simple question that you should ask whenever you’re making a decision about how to invest your time and energy: “What value does management add?” And how can your actions “add value” to any situation in business? That’s right — by helping to meet your bosses’ needs.

One way to start using the concept of MVA is by sitting down with your boss to discuss his or her explicit needs (the ones written down as part of the company’s strategy or the division’s official mandate). It shouldn’t take long for the two of you to agree on what they are and to prioritize them appropriately. Then ask your boss, “How do you feel I can add the most value?” If your boss responds, “Huh?” you can flesh out the question with additional questions like these:

· “What are the activities I am engaged in when I am contributing the most?”

· “What are the activities that you and the company most need me to do?”

· “What do you consider to be the best and most productive use of my time?”

· “What do you think is the special contribution that I am best positioned to offer to you and the company?”

· “Of all the things that I’m engaged in on behalf of this company, what are the three areas where you believe that I can contribute the most?”

Listen carefully to your boss’s answers. Using them as a guide, you can begin to understand exactly how your boss views your contributions. It’s quite likely that the way he or she measures your MVA is different from the way you might measure it.

Here’s what one of my bosses had to say when I asked him to define my most important areas for MVA:

1. “Hiring, nurturing, and guiding talent; putting the right people in the right jobs with the right goals.”

2. “Building capability; teaching my team members and creating an environment conducive to challenging thought and growth:”

3. “Staying close to the customers — understanding what’s important to them, what their challenges are, and how our company can provide them with solutions.”

Of course, this exercise will relate only to your boss’s explicit needs. (Don’t try to engage him in a discussion of his implicit needs. There’s a good reason why they’re implicit.) Having these priorities clearly defined is an enormous step forward and an advantage that surprisingly few managers enjoy. It provides you with a framework you can share with others on your team and allows you to use the test of MVA in your quest to get past pot banging.

You can use MVA to help you determine how to spend your time, which projects to support, and which meetings to attend. In my case, before committing energy to any new activity, I ask myself: “Will this activity help me achieve my priorities? Will it help me put the right people in the right jobs? Will it help me build capability? Will it help me know and connect with our customers?” If the answer is no, I avoid the activity — even if it sounds otherwise interesting, appealing, or fun.

MVA helps you maintain a focus on the things that matter while earning the support of those you serve. When your boss or someone else in the organization asks you to commit time or energy to an area that falls outside of the MVA priorities you’ve established, you can talk about how new commitment may affect your main goals and reach a joint decision as to whether a shift in priorities is warranted.

Copyright © 2007 Vince Thompson from the book Ignited Published by FT Press; March 2007;$25.99US/$32.99CAN; 978-0-13-249248-6

Vince Thompson
http://www.articlesbase.com/business-articles/the-problem-with-time-management-128602.html

Building Customer Loyalty

Years of Gallup Organization polls say consumers believe service quality in the U.S. has fallen and will continue to fall. Brand loyalty has been declining for years. The biggest gripes of customers are failure to do work correctly, slowness, high cost and employees who are unqualified, indifferent or even rude.

Some typical examples of poor service:

1. Government agencies that emphasize paperwork rather than personal service. And many federal offices have almost incomprehensible voice mail systems.

2. Hospitals whose first concern seems to be patients’ finances rather than healing.

3. Car dealers who are only open for sales and service when their customer have to be at work.

The goal of organizations should be to provide value to the customer. But in most organizations, rules and policies are more important than customer needs.

Many managers take the wrong approach to building customer loyalty. They work on customer service – defined by the organization. But the emphasis should be on customer satisfaction – defined by the customer. To build customer loyalty, you must focus on customer satisfaction.

The only way to know what your customers want is to ask them. Both qualitative and quantitative research is helpful. Build a customer satisfaction model. Ask managers and employees what customers want, and then determine what employee behaviors will deliver it. The next step is to ask customers to review the model and make changes.

Often the internal model is not what customers want. A hotel industry story illustrates this. A seminar group was asked to create a model of the service they wanted during coffee break. Then their trainer asked hotel management and service employees what was important in setting up coffee service.

Hotel people said coffee should be of highest quality and well brewed, served in polished urns with attractive china on a well-arranged table. What did their customers want? None of the above. They wanted fast service – no long lines. And they wanted phones and restrooms nearby. Not a single item hotel people considered important for good service was valued by their customers!

Is customer service worth the trouble

A loyal customer spends about $150,000 over a lifetime with a car dealer. Does it make sense to argue over a $100 part? American Express research says a loyal customer spends about $180,000 over 10 years – employees make extraordinary efforts to keep them happy. Service is so good that U.S. citizens in trouble overseas are far more likely to call American Express than the U.S. Embassy.

Poor service causes 42% of customers to switch banks. Only 14% of car owners switch dealers because of the cars – 68% switch because of “indifference” from sales and service employees.

Good service creates legends – and profit leadership.

- Federal Express spawned an industry by providing a new customer service-reliable overnight delivery.

- Nordstrom’s chain of fashion specialty stores saw sales skyrocket 700% in 10 years while profits soared nearly as fast.

- Embassy Suites beats competition almost every way and is growing 10 times faster than the hotel industry. It has been rated first by Consumer Reports readers against both mid-priced and high-priced chains.

- Scandinavian Airlines saw its bottom line change from an $8 million loss to $72 million in profits 18 months later, following a $30 million investment to change its business approach and focus on service for the business traveler.

How do dissatisfied customers behave?

Managers still tend to think their customers are satisfied because few complaints come to their attention. Classic research conducted during the Carter Administration revealed 96% of dissatisfied customers do not complain. Smart managers use this research. They know that for every complaint, there are about 25 other customers with the same problem. If the problem is not resolved, they know that people with problems will tell 10-20 people.

Smart managers encourage people to complain to the company and make it easy for them to do so because:

- Complainers are more likely than non–complainers to buy from the organization again – even if their problems aren’t resolved.

- 54-70% of complainers remain loyal to organizations when complaints are well handled; 95% will do business again if problem is resolved quickly.

- Complainers whose problems are resolved tell five others about the good service they received.

The cost of getting a new customer is 3-5 times the cost of keeping an existing one. Yet most organizations spend 80-90% of their marketing budgets seeking new customers.

Creating a service organization

Building customer loyalty means creating a customer-centered management and staff. Service leaders typically do the following:

2. Research. Excellent customer service professionals know that you begin with open-ended questions, focus groups and other non-directive methods to find out what customers really value and want from the organization.

Common research mistakes include asking the wrong questions. One failure mode is to ask staff to brainstorm a list of service attributes, then turn them into a customer questionnaire. This approach gives you data for developing a service strategy that supports the existing approach.

2. Develop a service strategy. Create a simple, long-term strategy focused on customer needs based on your research. It is difficult to provide excellent service to more than one market segment. Liz Claiborne and Frito-Lay concentrate on storeowners, not consumers; Scandinavian Airlines and Embassy Suites target business travelers. Shelby Williams Industries sells chairs only to hotels and restaurants. (It owns the largest share-20%-of a tough commodity market.) Every aspect of American Express service is shaped by research. Frequent focus groups and two-hour follow-up interviews are used to develop 4-page customer satisfaction surveys which are sent to 12,000 customers annually.

3. Encourage two-way communication. It is an essential foundation for building employee and customer satisfaction. Managers and executives must model the behavior they expect from others. They need to learn to ask questions and listen well. Recent research has shown most quality improvement and worker empowerment programs fail because top managers continue their autocratic methods.

4. Educate the organization. An absolute truth for creating customer satisfaction is that you first must achieve employee satisfaction. To develop a customer-service culture, front-line employees must be allowed and encouraged to make decisions. That’s where the service action is!

Education is more than a training seminar. People forget 90% of what they hear in one week, according to communication research. Education is a continuous process, which includes on–going formal training and on-the-job reinforcement. Managers and supervisors must be trained to be mentors and coaches so they help employees rather than give orders.

Typical service training at most corporations involves a $1,000 expenditure per site. There is little on-the-job training, no follow-up to training and few programs to motivate employee behavior, such as bonuses. Only front-line employees are trained (sometimes only those in customer service departments). Usually there is no training for managers and supervisors.

The right kind of training is essential

Contrast that with training done by America’s service leaders. A survey by Citicorp of 17 companies known for excellent service showed that service training costs for front-line employees, managers and executives averaged 1-2% of sales. Typical training programs share two key concepts:

a) Vertical cross training where employees learn jobs above and below their own level. Delta and Singapore Airlines require flight attendants to learn to handle reservations and trace lost luggage before they can fly.

b) Horizontal cross training, in which employees learn most of the other jobs at their level. Hotels and food chains pay hourly workers extra to learn most of the hourly jobs.

Why cross training? It allows job switching and creates better understanding of how organizations operate, helps employees more easily solve customer problems and increases employee self esteem. Everyone has done the work of sales clerk at Nordstrom; at McDonalds everyone has flipped burgers; everyone can inspect a room for cleanliness at Embassy Suites; Avis vice presidents work at the front desk serving customers; and every officer has fielded customer complaints at Xerox.

Is it worth all this effort? Research suggests customers remain loyal to good service organizations even when things go wrong. Customers tend to be sympathetic when they feel a front-line employee cares about them, understands their needs and does his/her best to fix things.

Jack Pyle
http://www.articlesbase.com/leadership-articles/building-customer-loyalty-123443.html

Building Customer Loyalty

Years of Gallup Organization polls say consumers believe service quality in the U.S. has fallen and will continue to fall. Brand loyalty has been declining for years. The biggest gripes of customers are failure to do work correctly, slowness, high cost and employees who are unqualified, indifferent or even rude.

Some typical examples of poor service:

1. Government agencies that emphasize paperwork rather than personal service. And many federal offices have almost incomprehensible voice mail systems.

2. Hospitals whose first concern seems to be patients’ finances rather than healing.

3. Car dealers who are only open for sales and service when their customer have to be at work.

The goal of organizations should be to provide value to the customer. But in most organizations, rules and policies are more important than customer needs.

Many managers take the wrong approach to building customer loyalty. They work on customer service – defined by the organization. But the emphasis should be on customer satisfaction – defined by the customer. To build customer loyalty, you must focus on customer satisfaction.

The only way to know what your customers want is to ask them. Both qualitative and quantitative research is helpful. Build a customer satisfaction model. Ask managers and employees what customers want, and then determine what employee behaviors will deliver it. The next step is to ask customers to review the model and make changes.

Often the internal model is not what customers want. A hotel industry story illustrates this. A seminar group was asked to create a model of the service they wanted during coffee break. Then their trainer asked hotel management and service employees what was important in setting up coffee service.

Hotel people said coffee should be of highest quality and well brewed, served in polished urns with attractive china on a well-arranged table. What did their customers want? None of the above. They wanted fast service – no long lines. And they wanted phones and restrooms nearby. Not a single item hotel people considered important for good service was valued by their customers!

Is customer service worth the trouble

A loyal customer spends about $150,000 over a lifetime with a car dealer. Does it make sense to argue over a $100 part? American Express research says a loyal customer spends about $180,000 over 10 years – employees make extraordinary efforts to keep them happy. Service is so good that U.S. citizens in trouble overseas are far more likely to call American Express than the U.S. Embassy.

Poor service causes 42% of customers to switch banks. Only 14% of car owners switch dealers because of the cars – 68% switch because of “indifference” from sales and service employees.

Good service creates legends – and profit leadership.

- Federal Express spawned an industry by providing a new customer service-reliable overnight delivery.

- Nordstrom’s chain of fashion specialty stores saw sales skyrocket 700% in 10 years while profits soared nearly as fast.

- Embassy Suites beats competition almost every way and is growing 10 times faster than the hotel industry. It has been rated first by Consumer Reports readers against both mid-priced and high-priced chains.

- Scandinavian Airlines saw its bottom line change from an $8 million loss to $72 million in profits 18 months later, following a $30 million investment to change its business approach and focus on service for the business traveler.

How do dissatisfied customers behave?

Managers still tend to think their customers are satisfied because few complaints come to their attention. Classic research conducted during the Carter Administration revealed 96% of dissatisfied customers do not complain. Smart managers use this research. They know that for every complaint, there are about 25 other customers with the same problem. If the problem is not resolved, they know that people with problems will tell 10-20 people.

Smart managers encourage people to complain to the company and make it easy for them to do so because:

- Complainers are more likely than non–complainers to buy from the organization again – even if their problems aren’t resolved.

- 54-70% of complainers remain loyal to organizations when complaints are well handled; 95% will do business again if problem is resolved quickly.

- Complainers whose problems are resolved tell five others about the good service they received.

The cost of getting a new customer is 3-5 times the cost of keeping an existing one. Yet most organizations spend 80-90% of their marketing budgets seeking new customers.

Creating a service organization

Building customer loyalty means creating a customer-centered management and staff. Service leaders typically do the following:

2. Research. Excellent customer service professionals know that you begin with open-ended questions, focus groups and other non-directive methods to find out what customers really value and want from the organization.

Common research mistakes include asking the wrong questions. One failure mode is to ask staff to brainstorm a list of service attributes, then turn them into a customer questionnaire. This approach gives you data for developing a service strategy that supports the existing approach.

2. Develop a service strategy. Create a simple, long-term strategy focused on customer needs based on your research. It is difficult to provide excellent service to more than one market segment. Liz Claiborne and Frito-Lay concentrate on storeowners, not consumers; Scandinavian Airlines and Embassy Suites target business travelers. Shelby Williams Industries sells chairs only to hotels and restaurants. (It owns the largest share-20%-of a tough commodity market.) Every aspect of American Express service is shaped by research. Frequent focus groups and two-hour follow-up interviews are used to develop 4-page customer satisfaction surveys which are sent to 12,000 customers annually.

3. Encourage two-way communication. It is an essential foundation for building employee and customer satisfaction. Managers and executives must model the behavior they expect from others. They need to learn to ask questions and listen well. Recent research has shown most quality improvement and worker empowerment programs fail because top managers continue their autocratic methods.

4. Educate the organization. An absolute truth for creating customer satisfaction is that you first must achieve employee satisfaction. To develop a customer-service culture, front-line employees must be allowed and encouraged to make decisions. That’s where the service action is!

Education is more than a training seminar. People forget 90% of what they hear in one week, according to communication research. Education is a continuous process, which includes on–going formal training and on-the-job reinforcement. Managers and supervisors must be trained to be mentors and coaches so they help employees rather than give orders.

Typical service training at most corporations involves a $1,000 expenditure per site. There is little on-the-job training, no follow-up to training and few programs to motivate employee behavior, such as bonuses. Only front-line employees are trained (sometimes only those in customer service departments). Usually there is no training for managers and supervisors.

The right kind of training is essential

Contrast that with training done by America’s service leaders. A survey by Citicorp of 17 companies known for excellent service showed that service training costs for front-line employees, managers and executives averaged 1-2% of sales. Typical training programs share two key concepts:

a) Vertical cross training where employees learn jobs above and below their own level. Delta and Singapore Airlines require flight attendants to learn to handle reservations and trace lost luggage before they can fly.

b) Horizontal cross training, in which employees learn most of the other jobs at their level. Hotels and food chains pay hourly workers extra to learn most of the hourly jobs.

Why cross training? It allows job switching and creates better understanding of how organizations operate, helps employees more easily solve customer problems and increases employee self esteem. Everyone has done the work of sales clerk at Nordstrom; at McDonalds everyone has flipped burgers; everyone can inspect a room for cleanliness at Embassy Suites; Avis vice presidents work at the front desk serving customers; and every officer has fielded customer complaints at Xerox.

Is it worth all this effort? Research suggests customers remain loyal to good service organizations even when things go wrong. Customers tend to be sympathetic when they feel a front-line employee cares about them, understands their needs and does his/her best to fix things.

Jack Pyle
http://www.articlesbase.com/leadership-articles/building-customer-loyalty-123443.html

Back To Make Money Online

(This article is the 1st Part of a series of articles of the author Veena Furtado’s forthcoming Book/EBook – “Veena’s Make Money Online Strategies – Book 1” and  is a worldwide protected publication of © Copyright Veena Furtado)

Are you finding it difficult to make money online?

You must understand very clearly that there are certain very very
critical success factors in any how to make money online opportunity. And these factors which could ensure that you make easy money online are listed as follows:

* A great product of service 30 %
* A solid company 30 %
* The compensation plan 20 %
* A personal coach or mentor 20 %

Behind almost every very success full person as Bill Gates, Oprah Winfrey, Michael Dell, Steven Jobs or Barrack Obama stands a coach or mentor.

If you have the first 3 factors, get a coach!

I stopped writing articles to make easy money online. I just wanted a break from writing. But now I am back. Back to make money online fast.

Take a word of inspiration from A. Lou Vickery, in your efforts to earn make money online -

“Nothing average ever stood as a monument to progress. When progress is looking for a partner it doesn’t turn to those who believe they are only average. It turns instead to those who are forever searching and striving to become the best they possibly can. If we seek the average level we cannot hope to achieve a high level of success. Our only hope is to avoid being a failure.”

If you want to me to help you set up and run your very own successful website business with help every single step of the way… just visit the my website (see link given below) and take a look.

You will not regret it. I promise!

Best Wishes.
Veena Furtado

Internet Business Developer
Team Trainer/Coach/Mentor/Friend
http://www.veenamakesmoneyonline.com/signuptep.html

VEENA FURTADO
http://www.articlesbase.com/internet-marketing-articles/back-to-make-money-online-851484.html

Back To Make Money Online

(This article is the 1st Part of a series of articles of the author Veena Furtado’s forthcoming Book/EBook – “Veena’s Make Money Online Strategies – Book 1” and  is a worldwide protected publication of © Copyright Veena Furtado)

Are you finding it difficult to make money online?

You must understand very clearly that there are certain very very
critical success factors in any how to make money online opportunity. And these factors which could ensure that you make easy money online are listed as follows:

* A great product of service 30 %
* A solid company 30 %
* The compensation plan 20 %
* A personal coach or mentor 20 %

Behind almost every very success full person as Bill Gates, Oprah Winfrey, Michael Dell, Steven Jobs or Barrack Obama stands a coach or mentor.

If you have the first 3 factors, get a coach!

I stopped writing articles to make easy money online. I just wanted a break from writing. But now I am back. Back to make money online fast.

Take a word of inspiration from A. Lou Vickery, in your efforts to earn make money online -

“Nothing average ever stood as a monument to progress. When progress is looking for a partner it doesn’t turn to those who believe they are only average. It turns instead to those who are forever searching and striving to become the best they possibly can. If we seek the average level we cannot hope to achieve a high level of success. Our only hope is to avoid being a failure.”

If you want to me to help you set up and run your very own successful website business with help every single step of the way… just visit the my website (see link given below) and take a look.

You will not regret it. I promise!

Best Wishes.
Veena Furtado

Internet Business Developer
Team Trainer/Coach/Mentor/Friend
http://www.veenamakesmoneyonline.com/signuptep.html

VEENA FURTADO
http://www.articlesbase.com/internet-marketing-articles/back-to-make-money-online-851484.html

Celebrity Personal Trainers – Part 1

Who are these amazing personal trainers that work with movie stars, professional athletes, musicians, and the rest of the rich and famous? Research into exactly how one becomes a celebrity personal trainer reveals that, like the rest of the personal training industry, no formal requirements exist to become one of these trainers to the stars who charge $300+ per hour. Most celebrity trainers simply happened to be in the right place at the right time.

An unknown trainer visited a chiropractor following a car accident. During the first few visits, he and the chiropractor hit it off and got to be buddies. The chiropractor happened to know some celebrities, and just by knowing him, this trainer got a gig working with a star. Fortunately for his new celebrity client, this particular trainer had a good knowledge base and great people skills. And there was something in it for the chiropractor, too, in that he got a cut for recommending this trainer to the celebrity.

Celebrity managers would help their star clients hugely if they used more caution when recommending personal trainers. As with any referral, a thorough background screening is in order before simply hiring a trainer on another celebrity’s recommendation. The endorsement by another famous person is often all it takes for an unqualified musclehead to get in the door.

Just Because They’re Famous Doesn’t Mean They’re Knowledgeable

Although you always want to hire the trainer with the best education, experience, and certifications, the people with the best qualifications are not necessarily those with the best marketing skills or the biggest mouths. However, just because someone is good at getting attention does NOT mean they know the first thing about training. In this unregulated field, people don’t have to be well-qualified to work in the industry. Anyone who is good at conveying confidence about their abilities as a trainer will succeed in the business, whether or not they can actually deliver on their promise.

A quick look at the training industry indicates that anyone who even smells like a celebrity now has a celebrity trainer. All the biggest stars – Britney Spears, P-Diddy, J-Lo, Oprah, Madonna, Tom Cruise – have personal trainers. And the trainers themselves are now riding their clients’ fame into their own spotlights. Two of the most celebrated personal trainers are Bob Green, who works with Oprah, and Gunter, trainer to many celebrities.

Many celebrity trainers are featured on news and entertainment programs, offering diet and nutrition advice. Turns out their biggest gift is their ability sell their products in front of a camera, because their advice is questionable, at best. Still, no one can argue with their ability to generate millions of dollars because of their proximity to the rich and famous. Sadly, though, they’re making a lot of that money by exploiting uneducated people, playing on their unrealistic desires to look like the next big-screen celebrity.

We’re Not All Going to Look Like Supermodels or Professional Athletes

Say you’re in the best shape of your life, but you still don’t look like your idealized image of the perfect man or woman. That’s just reality, folks. Not everyone is going to look like Pamela Anderson or Brad Pitt, regardless of how hard they work. Genetics play a big role in our looks, not to mention the cosmetic enhancements, air brushing, and camera tricks. Being healthy and fit doesn’t mean you will never have a little fat on your body. Looking great and feeling great without using drugs, cosmetics, and surgery will make you happier than any amount of fame ever will.

Before you decide you want to look like a covergirl or a superjock, you must be comfortable with yourself exactly as you are. You are going to feel better as you lose weight and build muscle, but the you inside will still be the same. Your shapely new build may inspire confidence, but the raw materials of your personality will remain exactly the same. Are you fundamentally happy with your life and who you are now – or are you waiting for external improvements to make you feel better? They won’t, because they can’t. Just as the roots of a plant determine the quality of its fruit, the invisible, internal stuff determines your happiness in life.

The Results of Quick-Fix Shape-Up Programs Never Last

It’s often scary to hear celebrities and their personal trainers promoting new diets and/or nutritional products. If these alleged “professionals” don’t really know how the body functions (and far too many of them don’t), it’s no wonder our nation just keeps getting fatter. Two significant problems exist with quick-fix training and nutrition programs. First, these extreme exercise/diet regimens that quickly get stars in great shape are terrible for the body. Yet many celebrities follow them because they know their jobs could be on the line. Secondly, regular people who try to follow the celebrities’ exercise/diet programs often wind up failing because they cannot keep up the extreme regimens and because the programs are impossible to sustain for any length of time.

Remaining super-lean all year is challenging, especially if you used a program that slimmed you down in just 8 to 12 weeks, like a bodybuilder’s exercise/diet regimen. This process can get you looking phenomenal for a day or two, but the effects won’t last much beyond that because our bodies simply cannot function at that level for any sustained period. However, you can achieve these results and stay super-lean year-round with a lifestyle change that incorporates healthy meals and regular exercise. A quality program can burn fat, as opposed to primarily building muscle, unlike the regimens the stars often follow with their celebrity trainers.

Short-term training programs to get in shape for a one- or two-day event (like a bodybuilding contest) do work, but because they proceed at an unnaturally rapid pace, they cannot be sustained for any real length of time without seriously harming your body. However, many celebrity training programs utilize this quick-fix process because so few personal trainers really understand anatomy and human kinetics, the physical sciences related to human body function. Well-educated trainers exist – they just happen to be unfortunately rare. Few trainers have degrees or quality certifications, let alone do they continue their education or expand their knowledge about human function and performance. In this unregulated industry, no one is checking to see if personal trainers are pursuing any education updates – and most of them are not.

This does not mean you should not hire a personal trainer. Hell, even personal trainers with very little training about how to create a quality exercise or nutrition program can still provide an environment where you can get fit. They also can motivate you to achieve better health and make much quicker progress than you would likely ever achieve on your own. Almost any personal trainer is better than no personal trainer. Almost.

Scott White
http://www.articlesbase.com/fitness-articles/celebrity-personal-trainers-part-1-56863.html

Personal Training Business Software: Code Red Testimonial

To learn more about our Personal Training Business Software, go to http://ptbizcoach.com/personal-training-business-software/ Cristy “Code Red” Nickels went from never having a private personal training client to building a full time training business with of awesome clients, including Katie Couric using our personal training business software. (Amazingly, she credits me as the biggest reason for her success! Couldn’t believe what I was hearing, watch the video and see for yourself.)

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